Being the social media junkie that I am, I’m always searching for tips in creating the best social media marketing strategy. I like knowing current trends and how I can implement them in my own line of work. If there’s one thing I’ve learned in the last year or so while working for a nonprofit and their marketing and development department, it’s that you have to have a strong strategic game plan.
I was recently browsing Google Plus for social media updates in the social media market and came across an article written by StrongSocial that I was personally able to connect with based on my own learning experience:
When I was hired for my current job in October 2013, there was no set plan for their online marketing. It had been set to the side and put on the back burner for when someone could get to it at their earliest convenience. I basically created a social media marketing plan from scratch. Too often companies and businesses fail to realize the power in a good social media marketing plan. There’s so much that can be done to increase brand awareness and target social influencers with a good SMM plan.
I spent the first several months simply doing research and looking at the social media marketing market and its current trends. Needless to say I had to learn fast and gather what I could along the way. I’ve learned quite a bit about the social media market through research and good ‘ol trial and error.
The article written by StrongSocial couldn’t have described my experience any better. Every tip they’ve listed; I’ve implemented in some way or another in my current job. These are even tips I’ve included as part of a social media manual I’ve been putting together for the whole agency.
I felt the need to share this because these are basic tips that lead to a good foundation for a great SMM strategy. For me these were my personal building blocks. This is what PopKultur3 Marketing is about; helping small businesses and organizations to understand the basic foundation of a good plan so that we can create campaigns that will increase brand awareness, online presence, and help create connections with potential customers and social influencers.
It’s easy to say that without a strategic plan, it’s just “social media.” However, with the right plan, social media, becomes social media marketing, with the intention to create online brand awareness and connect with potential customers who then become social influencers for your brand!